OpportunityTransform a post-war B-quality office building to a modernized property complimenting the improving lower Times Square neighborhood and creating a highly desirable location for office and retail tenants seeking proximity to Bryant Park and Times Square.
Swig SolutionIn partnership with a highly respected local operator, implement a complete gut renovation of the property. Complete demolition of all interiors and the installation of all new systems, infrastructure, and finishes. Reimagine street-level space as 3-level flagship retail location one block from the Times Square bowtie. Install three large-scale LED signs with direct visibility to Times Square and down Broadway to 34th Street.
ImpactProduced a fully leased building which doubled the initial investment valuation and created an exciting new addition to the burgeoning lower Times Square neighborhood.